PICTURE PALACE

Brand Identity and Digital

The Design Brief

Create a brand identity for a lively hotel transformed from run-down cinema, in the bustling heart of Toronto.

The Design Solution

This logo is formed using my own bespoke crafted font, echoing the design of a film reel that has been gently twisted. This creates a bold and dynamic aesthetic, reflecting the hotel's
vibrant energy.

Brand Values

Diverse, Inclusive, Lively

Key Words

Bold, Expressive, Engaging