SOAPHIE’S SOAP

Packaging / Branding

The Design Brief

Create an appropriate brand name, tone of voice and visual approach for a ‘Made Local’ soap launch.

The Design Solution

A unique packaging design that communicates the soap's natural ingredients and the repurposing of the rinds and oils of fruit and vegetables.
A pastel colour palette, illustrations and one continuous line, drove the concept of fruit going on a journey.

Brand Values:
Sophisticated, Thoughtful, Considered

Key Words:
Handcrafted, Natural, Creative