LIFE, DIET AND NUTRITION

Branding and Digital for Dietetics business

The Brief

Create a genuine brand concept for a dietetics business dedicated to serving health-conscious individuals, by tailoring personalised nutrition and wellness plans, to provide its clients with the nourishment their bodies need and the joy and satisfaction that accompanies it.

The Design Solution

The choice of a lowercase type in this logo is a thoughtful design element intended to establish an immediate sense of friendliness and approachability.

The apple embodies holistic well-being, capturing the essence of a healthy and joyful life. It’s inclusion in this logo serves as a powerful visual metaphor for the positive impact the brand aims to have on individuals.

The carefully chosen colour palette of greens and creams evokes a sense of freshness and organic vitality. Green reinforces the idea of a natural and wholesome approach to well-being. The cream tones introduce a soft and welcoming aspect, contributing to an overall clean and balanced aesthetic.

As a whole, the logo communicates a commitment to a clean, welcoming, and health-conscious identity, inviting individuals to embrace a lifestyle of balance and vitality.

Brand Values

Nutrition, Personalised, Holistic

Key Words

Clean, Friendly, Modern